IBU

Erika Yuen Co-Founded IBU, Influencers Businesses United, with long-time friend, Victoria Cheung in December 2020. IBU is a Toronto based, women-led, digital marketing startup that supports local enterprises and rising creatives. Their mission is develop a network that supports small businesses and content creators, to foster a community for mutual growth and connection. The start-up has acquired seed funding from investors, won multiple top awards at pitch competitions, and captured international interest across Canada, the United States, Europe and Australia.

As the head of Marketing and Creative Direction, Erika designs, organizes, and implements all of IBU’s digital and visual media. She implements the brand’s creative content, manages and curates their social media platforms, and has executed popular promotional campaigns such as #forthemicro. In addition to brand design, Erika is also the art director behind all original IBU content- she drafts visionary story boards, organizes photoshoots, photographs their models, and edits final work before it is published. Also the designer of their website, Erika has visualized IBUs brand identity and is passionate to create an enterprise that is user friendly, visually stunning, and creatively influential.

Site

Socials

Tik Tok

Instagram

The #FORTHEMICRO Campaign:

Erika directed the #forthemicro digital campaign for IBU in January 2021. The hashtag has developed a community for micro-influencers, small businesses and local creatives to gain exposure across new audiences. It has accumulated over 5,000 posts and engagements since its implementation in January 2021, and developed a cult-following network of daily users and social media features.